Bshirt - The "B" All and End All

Bshirt - The "B" All and End All

You have probably seen the BShirt mentioned in Can I Breastfeed In It? as a staple breastfeeding top, we check out where it originated from and whether it is the “essential” people claim it to be! 

Article taken from Can I Breastfeed in it?

The Bshirt is a social venture co-founded by two mums, Lisa Lessware and Philippa Doyle, who live in glorious Devon where they are raising their fun-loving families. As an NCT trained Breastfeeding Peer Supporter, Lisa volunteered at her local Sure Start Centre for three years, counselling new mothers on breastfeeding issues. She often suggested to women that they cut holes in a T-shirt to wear as an undershirt, she herself had found it to be a great solution when she fed both her sons. Many people remarked to Lisa that her suggestion helped them to breastfeed for longer than they had initially hoped.

Eventually Lisa started making breastfeeding undershirts for friends and one day she showed her creation to Philippa. Philippa loved the idea but wondered if there was a way to make the breastfeeding tops so that they could even be worn on their own, say if the mother got too hot and wanted to take off her top layer. Lisa and Philippa spent 2015 and 2016 perfecting the designs of their breastfeeding vest, which is unique in the market, before launching in March 2017.  


Philippa and Lisa are not only passionate about their clothing but also passionate about increasing breastfeeding rates in the UK. They appreciate that breastfeeding is not easy, in particular for new mums who may not feel so confident and need help and support. They designed the BShirt to be able to give mums that confidence when feeding their little ones. The Bshirt aims to help mums feel like themselves by being able to wear their favourite pre-pregnancy clothes, they believe a woman needn’t give up her personal identity simply because she has become a mother. Also by being able to wear your favourite clothes you are not having to a buy a new wardrobe for breastfeeding.


The Bshirt has no fidldy fastenings, zips or poppers to negotiate and is designed to be worn as a thin vest top underneath your favourite clothes or worn on it’s own. The BShirt is ethically made with organic cotton for that luxury and comfortable feel against your and your little ones skin. The BShirt has also won several awards including a Gold winner in the MadeForMums Award 2018.

BShirt intend to develop their breastfeeding clothes brand further, offering different weight fabrics and styles.

We at Can I Breastfeed In It? are pleased to be able to share the exciting news they are bringing out a new range of long sleeve tops this Autumn which we look forward to sharing with you!

Profits from the sale of the Bshirt will be donated to established UK charities that support breastfeeding women. Setting an example to brands about improving the lives of mothers and babies rather than exploiting them. BShirt also runs campaigns where Bshirts are donated to women who are statistically less likely to breastfeed and who are struggling with feeding in public. Great positive support for breastfeeding!

Read the full article here.

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