Materials - Recycled Cotton

50% rCotton, 45% BCI cotton, 5% elastane.

Recycled Cotton (rCotton)

Our recycled cotton is made from pre-consumer (factory) cotton waste. Recycled cotton prevents additional textile waste and requires far fewer resources than conventional or organic cotton.

Better Cotton Initiative (BCI)

The Better Cotton Standard System is a holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic. BCI cotton aims to reduce the environmental impact of cotton farming by minimising usage of water, chemical fertilisers and pesticides.

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