Our Impact
Our Impact Report will be available at the end of 2022.
Impact Measurement
We are working with Low Carbon Devon to measure our CO2 emissions. The project involves a 'cradle-to-grave' life cycle assessment of our products, it will also involve identifying carbon reduction strategies and where improvements can be made in the short, medium and long-term.
Social Impact
Our Social Enterprise has established itself as committed to empowering women to breastfeed with confidence. Our customer survey shows that:
- 84% of 1,500 customers surveyed felt more confident feeding in front of others while wearing their Bshirt.
- 79% of women we surveyed found breastfeeding easier while wearing their Bshirt.
- 68% reported reduced social isolation and improved mental health as a result of being able to breastfeed in public whenever necessary, with minimised stress and embarrassment.
- 80% of our customers report they want to be part of the Circular Economy
- 90% report that ethical clothes are too expensive and they are interested in renting as an alternative to buying for economic and environmental reasons.
Environmental Impact
- By using recycled cotton instead of conventional, we will be reducing CO2 emissions and using less water
- By renting used clothing, we will be further reducing emissions and water usage
- By recycling our garments back into fibres, we reduce the amount of clothing going to landfill
- We will partner with specialist organisations to accurately measure and report on our environmental impact.
- This will include a detailed analysis of our emissions and water usage, before and after our pivot to circular fashion.
Manufacturing Impact
The GlobalData, 2021 Thredup Resale Report included the following stats around a single garment of clothing - used vs new:
- Carbon Emissions (Ib of CO2e) are 21.1 new and 3.7 used
- Energy Demand (kw of Energy) is 38.8 new and 4.8 used
- Water use (gallons of water) is 78.5 new and 1.2 used