Our Impact

Our Impact Report will be available at the end of 2022.

Impact Measurement

We are working with  Low Carbon Devon to measure our CO2 emissions.  The project involves a 'cradle-to-grave' life cycle assessment of our products, it will also involve identifying carbon reduction strategies and where improvements can be made in the short, medium and long-term.

Social Impact

Our Social Enterprise has established itself as committed to empowering women to breastfeed with confidence. Our customer survey shows that:

  • 84% of 1,500 customers surveyed felt more confident feeding in front of others while wearing their Bshirt.
  • 79% of women we surveyed found breastfeeding easier while wearing their Bshirt.
  • 68% reported reduced social isolation and improved mental health as a result of being able to breastfeed in public whenever necessary, with minimised stress and embarrassment.
  • 80% of our customers report they want to be part of the Circular Economy
  • 90% report that ethical clothes are too expensive and they are interested in renting as an alternative to buying for economic and environmental reasons.
Our Impact

Environmental Impact

  • By using recycled cotton instead of conventional, we will be reducing CO2 emissions and using less water
  • By renting used clothing, we will be further reducing emissions and water usage
  • By recycling our garments back into fibres, we reduce the amount of clothing going to landfill
  • We will partner with specialist organisations to accurately measure and report on our environmental impact. 
  • This will include a detailed analysis of our emissions and water usage, before and after our pivot to circular fashion.

Manufacturing Impact 

The GlobalData, 2021 Thredup Resale Report included the following stats around a single garment of clothing - used vs new:

  • Carbon Emissions (Ib of CO2e) are 21.1 new and 3.7 used 
  • Energy Demand (kw of Energy) is 38.8 new and 4.8 used
  • Water use (gallons of water) is 78.5 new and 1.2 used