Plastic Free Packaging

We are a Social Enterprise, with a Profit with Purpose business model. This means that we hold our Social and Environmental Impacts as important as we hold making a profit. We are unique in that we are a company limited by shares, but we have a self-imposed asset lock on our profits, and a social lock on our mission. We feel all businesses should operate in this way - by considering the impact their products have on the environment, on making their customer’s lives better, as well as the bottom line.

Our Impact Report will be available at the end of 2022.

Impact Measurement

We are working with  Low Carbon Devon to measure our CO2 emissions.  The project involves a 'cradle-to-grave' life cycle assessment of our products, it will also involve identifying carbon reduction strategies and where improvements can be made in the short, medium and long-term.

Social Impact

Our Social Enterprise has established itself as committed to empowering women to breastfeed with confidence. Our customer survey shows that:

• 84% of 1,500 customers surveyed felt more confident feeding in front of others while wearing their Bshirt.
• 79% of women we surveyed found breastfeeding easier while wearing their Bshirt.
• 68% reported reduced social isolation and improved mental health as a result of being able to breastfeed in public whenever necessary, with minimised stress and embarrassment.
• 80% of our customers report they want to be part of the Circular Economy
• 90% report that ethical clothes are too expensive and they are interested in renting as an alternative to buying for economic and environmental reasons.

Environmental Impact

• By using recycled cotton instead of conventional, we will be reducing CO2 emissions and using less water
• By renting used clothing, we will be further reducing emissions and water usage
• By recycling our garments back into fibres, we reduce the amount of clothing going to landfill
• We will partner with specialist organisations to accurately measure and report on our environmental impact. 
• This will include a detailed analysis of our emissions and water usage, before and after our pivot to circular fashion.

Manufacturing Impact 

The GlobalData, 2021 Thredup Resale Report included the following stats around a single garment of clothing - used vs new:

• Carbon Emissions (Ib of CO2e) are 21.1 new and 3.7 used 
• Energy Demand (kw of Energy) is 38.8 new and 4.8 used
• Water use (gallons of water) is 78.5 new and 1.2 used