Vision, Mission & Values

Fast fashion encourages people to continuously consume clothes. Meanwhile, the equivalent of one dustbin truck full of clothes is burned or dumped in a landfill every second. 

We think it's really simple - the clothes we choose are a reflection of who we are and we feel a woman needn’t give up her personal identity simply because she has become a breastfeeding mother - nor should she need to buy a new pregnancy wardrobe for short-term use.

With the Bshirt you don’t need to replace your wardrobe - you can simply adapt it.